Dr. Nidhi Chaturvedi

Biography

Dr. Nidhi Chaturvedi serves as the Program Coordinator and Senior Lecturer at Emirates Aviation University, Dubai, UAE. With an extensive teaching career spanning over 18 years in the realm of Business Management Education, she brings a wealth of proven expertise to her role. Dr. Chaturvedi holds a Ph.D. in Marketing Management and focuses her research on Consumer Buying Behavior, Strategic Management, Marketing Management, Human Resource Management and Aviation. Furthermore, she holds a Master's in Business Administration with specializations in Marketing and Information Technology. Her academic pursuits encompass a broad spectrum, including Marketing Management, Consumer Behavior, Strategic Management, Project Management, International HRM, Strategic HRM, and Organizational Behavior. Dr. Chaturvedi excels in teaching, tutoring, and mentoring students, showcasing a commitment to their academic growth. Additionally, she demonstrates leadership prowess through her dedicated performance of various leadership tasks within the educational domain.

nidhi.chaturvedi@emirates.com
+971 4 6050185
https://ek-au-qa-umbraco.azurewebsites.net/faculty-member/dr-nidhi-chaturvedi
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Publications

Publications:

Verma, C., Vijayalakshmi, P., Chaturvedi, N., Umesh, U., Rai, A., Bani Ahmad, A.Y.A. Artificial Intelligence in Marketing Management: Enhancing Customer Engagement and Personalization (2025) 2025 International Conference on Pervasive Computational Technologies, ICPCT 2025, pp.397-401.
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Naredla, M. Singh, N. Chaturvedi, D. Banerjee, V. M. Gobinath and D. Anil Tiwari, "AI and IoT in Digital Marketing: Enhancing Automation, Personalization, and Consumer Interaction," 2025 International Conference on Pervasive Computational Technologies (ICPCT), Greater Noida, India, 2025, pp. 895-899.
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Chaturvedi N, et.al, Impact of Quality Management and the Internet of Things on Success Factors in a Large Enterprise- Proceeding of International Conference on Advances in Science, Technology and Management, Taylor and Francis, DOI: 10.4324/ ISBN: 9781003491286, March 2024
Chaturvedi N, Selvasundram K, Anjali G, Examining the Impact of Enterprise Social Networking Systems (ESNS) on Knowledge Management and Organisational Learning in Manager – The British Journal of Administrative Management”, ISSN: 1746-1278 in Volume: 58 | Special Issue: 08| December 2022
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Chaturvedi N, Naila Q, Anil B, Organization Financial Risk Management Control system using Blockchain Technology Manager – The British Journal of Administrative Management”, ISSN: 1746-1278 in Volume: 58 | Special Issue: 08| December 2022
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Chaturvedi N, Jeswal R , Mathur N, A Strategic Priority and Source of Competitive Advantage in the Aviation Industry In: Proceedings of the 4th International Aviation Management Conference (Eds. H. Al Ali and Z. Mukandavire), IAMC-2022, Emirates Aviation University, Dubai, UAE, 21-22 November 2022, pp.80-88, 2022
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Chaturvedi N, Purohit H, Reviewing the Factors Affecting Buying Behaviour of the Women- Scopus Indexed Journal of Advanced Research in Dynamical & Control Systems, Vol. 12, 03-Special Issue, 2020. (DOI: 10.5373/JARDCS/V12SP3/20201253)
Chaturvedi N, Exploring the Buying Behavior of Women in UAE-International peer reviewed journal in International Journal of Scientific Research and Engineering Development-– Volume 3 Issue 2, Mar-Apr-2020, V312P177.
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Chaturvedi N, Competitiveness of Indian Commercial Banks – An Application of Data Envelopment Analysis- International Research Journal of Amity International Business School, India, Volume 13, Issue 2, September 2018
Chaturvedi N, Jeswal R, Challenges & Emerging Issues with Women Entrepreneurs -An Indian Context, Amity Global Business Review, AGBR for the March 2020

Reviews:

Paper reviewed: "Past and Future of Green Consumer Purchase Behaviour: A Bibliometric Study" for the International Journal of Bibliometrics in Business and Management. Inderscience Publishers March 2024.
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Ethical Business Marketing: The Practices to Compete Successfully in Business in Data-Driven Approaches for Effective Managerial Decision Making- IGI Global Nov-Dec 2022.
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Factors Influencing Potential User's Behavior Towards Usage of Cloud Computing in Data-Driven Approaches for Effective Managerial Decision Making IGI Global Nov-Dec 2022.
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Reviewed a chapter on, “Diversified Landscape of Knowledge Management: Transformation in view of Organizational Sustainability “for the book titled Knowledge Management and Web 3.0" to be published by De Gruyter, Germany in May 2021.

Conferences:

Participated and attended International Aviation Management Conference, Emirates Aviation University, Dubai 21-22 Nov,2022
Attended International Conference on Personal Finance for Women- The Consciousness Revolution, Banasthali Vidyapith, India, 16 &17 December 2021
Attended International Aviation Management Conference, Emirates Aviation University, Dubai, UAE- 22 November,2016 / 2014

Faculty Development Program:

Attended 5-Days E-Faculty Development Program on Recent Techniques in Management Research organized by ABES Business School, Ghaziabad, India;31 Aug-5 Sept,2022
Attended 7-days FDP on Advance Research Methods and Techniques with SPSS and R at Jaipuria Institute of Management, Ghaziabad, India; 23 July-29 July,2018

Session chair:

Online International Conference on "New Normal - Corporate and Self-Management in Current Scenario- School of Management, Gautam Buddha University, Greater Noida, India;17 - 18 June 2020

Seminar:

Online International Conference on "New Normal - Corporate and Self-Management in Current Scenario- School of Management, Gautam Buddha University, Greater Noida, India;17 - 18 June 2020

Training Courses Attended

Pearson Training on RQF (HND) – Dubai, UAE April,2019
Edexcel Training, Dubai, UAE- November,2010
ISO 9001:2000 (Quality Management System), Asia Exchange Centre, Dubai, UAE-05 May,2008

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